Lets GET Real…..Are you tired of using real estate websites like Zillow, Trulia, and Homes.com, only to find out they are

Third party real estate websites are not consumer friendly, Zillow Misleads Consumers
nothing more than advertising sites?
You’re not alone. These websites have dominated the online real estate market for years, but they have left consumers feeling misled and unsatisfied.
Lack of Control Over the Selection Process
When you use 3rd party advertising websites like HomeLight to find a real estate agent, you’re handing over the control of the selection process to an algorithm. These websites claim to use complex algorithms to match you with the best real estate agents in your area based on your requirements, but there’s no guarantee that the algorithm is unbiased or even effective. You have no control over the selection process, and you’re putting your trust in a computer program that might not work as advertised.
Limited Information About the REALTOR®
Another disadvantage of finding a realtor on 3rd party advertising websites is the limited information you’ll receive about the REALTOR®. While you might get a brief bio and some reviews, you won’t get a full picture of the REALTOR’S® experience, track record, or communication skills. This lack of information can make it difficult to determine if the REALTOR® is the right fit for you.
Quality of REALTORS®
While 3rd party advertising websites like HomeLight claim to help you find the best REALTORS® in your area, there’s no guarantee that the REALTORS® they recommend are actually the best. These websites often prioritize REALTORS® who pay for premium listings or advertisements, rather than those who have the most experience or the best track record. This means that you might end up with a mediocre realtor, even though you thought you were getting the best.

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Costs and Fees
When you find a REALTOR® on 3rd party advertising websites, you might end up paying more in costs and fees. These websites often charge realtors a commission or a fee for each referral, which can drive up the cost of working with that realtor. You might end up paying more for the same services than if you had found the realtor through other means.
Personalized Attention
When you find a REALTOR® on 3rd party advertising websites like HomeLight, you might not get the personalized attention you need. These websites match you with a REALTOR®, but they don’t provide any ongoing support or guidance. If you have questions or concerns about the buying or selling process, you might not have anyone to turn to for help.
Real Estate & Homes For Sale Areas Served: Fargo, ND, Moorhead, MN, West Fargo, ND and Horace,ND
IDX MLS IDX Listing Disclosure © 2025
The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity SM Program of the Regional Multiple Listing Service of Minnesota, Inc. The information provided is deemed reliable but not guaranteed. Properties subject to prior sale, change or withdrawal. ©2024 Regional Multiple Listing Service of Minnesota, Inc All rights reserved.
The Importance of Finding the Right REALTOR®
Buying or selling a property is a significant financial decision that requires careful consideration. Finding the right REALTOR® is essential to ensure a smooth and successful transaction. The right REALTOR® should have the experience, knowledge, and communication skills needed to help you achieve your goals. They should also be someone you can trust and rely on throughout the process.
Tips for Finding the Right REALTOR®
If you’re not sure where to start looking for a REALTOR®, here are some tips to help you find the right one:
Ask for Referrals
One of the best ways to find a REALTOR® is to ask for referrals from friends, family, or colleagues who have recently bought or sold a property. They can provide valuable insight into their experience working with the REALTOR® and help you determine if they’re the right fit for you.
Do Your Research
Before choosing a REALTOR®, it’s essential to do your research. Look for REALTORS® in your area and read reviews from past clients. You can also check their website and social media profiles to learn more about their experience.
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