The “Coming Soon” Listing is Now Available in Fargo-Moorhead

🚨 The “Coming Soon” Listing is Now Available in Fargo-Moorhead!

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We finally have the “Coming Soon” status on home listings locally.
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The Strategic Edge of ‘Coming Soon’ Listings in Real Estate

In the dynamic landscape of real estate, the ‘Coming Soon’ status on home listings has emerged as a game-changer. This anticipatory category signals a property that is poised to hit the market within the next 30 days. It’s a strategic move that’s stirring discussions among industry professionals and altering the traditional trajectory of home sales.

Understanding ‘Coming Soon’ Listings

A ‘Coming Soon’ listing is not yet available for showings or purchase but is advertised to generate interest ahead of its active market debut. This approach offers a sneak peek into upcoming properties, creating a buzz and potentially accelerating the sales process once the listing goes live.

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The Advantages

For sellers, the ‘Coming Soon’ label extends the marketing period without accruing days on the market, fostering a sense of urgency and exclusivity. It allows time for home preparations, such as renovations or staging, ensuring the property is showcased at its best.

Buyers benefit from early notice, granting them additional time to prepare strong offers and arrange finances. With less competition, they stand a better chance of securing a property before it’s widely advertised.

The Flip Side

Less Exposure: A “coming soon” listing may not get as much exposure as a regular listing on the Multiple Listing Service (MLS), potentially leading to fewer offers.
Not Listed at Market Value: These homes aren’t always listed at their true market value, which can be challenging for buyers to determine the fair price of the home.
Risk of Dual Agency: There’s a potential for dual agency, where a single real estate agent represents both the buyer and the seller, which can make it difficult for the agent to act in the best interests of both parties.
Pressure to Make an Offer: Buyers might feel pressured to make an offer with limited room for negotiation if few people know about the home.
Limited Buying Pool: Sellers might not be willing to make significant negotiations, limiting the pool of potential buyers.
Potential Fair Housing Violations: If the listing agent tries to find a buyer themselves to get both sides of the transaction, it may limit the number of qualified buyers seeing the home and lead to fair housing violations.
Aggressive Offers: Buyers and their agents can be more aggressive with offers, pushing the seller to make a decision quickly, potentially resulting in the seller missing out on multiple offers and a bidding war that could drive up the price.

It’s important for sellers to weigh these potential drawbacks against the benefits when considering a “coming soon” listing for their property.

The Verdict

As the debate continues, what’s clear is that ‘Coming Soon’ listings are reshaping the buying and selling experience. They offer a unique advantage for those willing to navigate the nuances of this emerging trend. Whether it’s a boon or a bust, the ‘Coming Soon’ status is a testament to the ever-evolving nature of the real estate market.

This article reflects the current state of the ‘Coming Soon’ advantage in the home listing category. It’s important to note that the real estate market is subject to constant change, and staying informed about the latest trends is crucial for making savvy decisions.

Sell Your Home with Confidence: Trusted Sellers Agents Jim and Shannon

Written by Jim Christl and Shannon Barnum of Modern Market REALTORS® for potential home sellers. We hope their collaborative effort shines through in providing clear and concise information, empowering readers to make informed decisions in Fargo’s real estate market.

Top 5 Reasons to Capitalize with Modern Market REALTORS® Pre-Listing Strategies

  1. 🏁 Test the Market Before You Commit
    Gauge real buyer interest before hitting the MLS. Our soft launch strategy allows you to preview pricing power and refine your approach without pressure.
  2. 📸 First Impressions Done Right
    Our pre-listing package includes professional photography, staging advice, and curb appeal enhancements—so when your home goes live, it shines brighter than the rest.
  3. 📊 Pricing Precision with Live Data
    We use up-to-date buyer activity and pre-list feedback to fine-tune your pricing strategy—helping you avoid costly overpricing or underselling mistakes.
  4. 🚀 Launch Momentum Built In
    With our Coming Soon marketing, we build buzz before the first showing. That means more eyes on day one—and more leverage for you when offers arrive.
  5. 💰 Sell Smarter, Sell Higher
    Pre-listing prep isn’t just about showings—it’s about negotiating from a position of strength. When buyers see a polished listing with strong demand, they act fast—and bid strong.

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Get top dollar, test the market, and capitalize with our proven pre-listing strategies in Fargo, Moorhead, West Fargo & Horace.

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