According to several recent surveys, Americans overwhelmingly favor small businesses over 
large corporations.
Gallup In a bombshell July 2023 poll, Gallup discovered that small businesses are the most trusted institutions in Americans’ daily lives. Back in July 2015, the same poll showed public confidence in small businesses at a solid 67%, while trust in big business lagged far behind at a measly 21%.
Pew Research Center The Pew Research Center threw its hat into the ring in April 2024 with a survey that found a whopping 86% of U.S. adults believe small businesses have a positive impact on the country. That’s a higher approval rating than even the military and churches can boast! The survey also revealed bipartisan support, with 88% of Democrats and 87% of Republicans rallying behind small businesses.
Twin Home for sale near Moorhead MN
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The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity SM Program of the Regional Multiple Listing Service of Minnesota, Inc. The information provided is deemed reliable but not guaranteed. Properties subject to prior sale, change or withdrawal. ©2024 Regional Multiple Listing Service of Minnesota, Inc All rights reserved.
Twin Home for sale near Fargo ND
IDX MLS IDX Listing Disclosure © 2025
The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity SM Program of the Regional Multiple Listing Service of Minnesota, Inc. The information provided is deemed reliable but not guaranteed. Properties subject to prior sale, change or withdrawal. ©2024 Regional Multiple Listing Service of Minnesota, Inc All rights reserved.
Twin Home for sale near West Fargo ND
IDX MLS IDX Listing Disclosure © 2025
The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity SM Program of the Regional Multiple Listing Service of Minnesota, Inc. The information provided is deemed reliable but not guaranteed. Properties subject to prior sale, change or withdrawal. ©2024 Regional Multiple Listing Service of Minnesota, Inc All rights reserved.
Twin Home for sale near Horace ND
IDX MLS IDX Listing Disclosure © 2025
The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity SM Program of the Regional Multiple Listing Service of Minnesota, Inc. The information provided is deemed reliable but not guaranteed. Properties subject to prior sale, change or withdrawal. ©2024 Regional Multiple Listing Service of Minnesota, Inc All rights reserved.
At Modern Market REALTORS®, we’re not just riding this wave of trust—we’re leading it.
As a small business deeply embedded in the community, we understand why our fellow Americans place their faith in us over faceless corporate giants. Our personal touch, commitment to customer service, and local expertise are what set us apart. We’re more than just a business; we’re your neighbors, your friends, and your partners in navigating the real estate market.
Americans tend to trust small businesses over big tech for several reasons:
Personal Connection: Small businesses often foster a more personal relationship with their customers. Owners and employees frequently engage with their customers directly, which builds a sense of community and trust.
Local Impact: Small businesses are usually rooted in local communities. Their success directly impacts the local economy, creating jobs and supporting other local enterprises. This local involvement often leads to higher trust and support from community members.
Transparency and Accountability: Small businesses tend to be more transparent and accountable. With fewer layers of management and less complex operations, they can often respond more quickly and effectively to customer concerns and feedback.
Perceived Ethical Practices: There is a perception that small businesses are more likely to engage in ethical business practices compared to large corporations, which are often criticized for prioritizing profit over social responsibility.
Customization and Quality: Small businesses often offer unique, high-quality products and personalized services. Customers appreciate the attention to detail and the ability to get customized solutions that are often not available from large companies.
Big Tech Concerns: Big tech companies have faced numerous scandals and criticisms, including issues related to data privacy, monopolistic practices, and their impact on mental health and society. These issues can erode trust and lead consumers to favor smaller, seemingly more ethical and transparent businesses.
Customer Experience: Small businesses often provide a more tailored and attentive customer experience. This personal touch can lead to higher customer satisfaction and loyalty compared to the often impersonal experience with large tech companies.
Cultural and Social Impact: Small businesses are often seen as a vital part of the American dream, embodying entrepreneurial spirit and innovation. Supporting them is viewed as supporting individual initiative and community values.
These factors contribute to a higher level of trust and loyalty toward small businesses compared to large tech companies, which are often viewed as distant, impersonal, and sometimes exploitative
So, when it comes to trust, it’s no wonder Americans are putting their faith in small businesses like Modern Market REALTORS®. We’re here to prove that their trust is well-placed.
Written by Jim Christl and Shannon Barnum of Modern Market REALTORS® for potential homebuyers and home sellers.
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